April 17, 2024
What makes you tick

Small Business Marketing Trends for 2018

This is an interesting article examining where Small Business trends were in 2017 and probably will continue into the new year. Since most people live by the almighty mobile phone, information must be instantaneous and readily available on websites and social media channels. To that end, video is one of the trends that continues to increase in importance for the small business owner to get the word out, since most people prefer to watch a video than read text.  So if you’re still trying to figure out what makes you tick & customers stick, read on and then evaluate and adjust!

Every year, there’s more and more for us with a small business to think about. The last five years has seen a surge in the use of the internet and in particular the mobile phone. Everyone is online these days…I know that if I want to buy something, the first place I go is the internet. With this in mind, I’ve done some research on what is trending in 2017 and will continue into 2018 for marketing your small business…


Video Marketing

You will have noticed how much more video you now see on your social media sites, especially on Facebook and Instagram. According to research conducted by livestream.com 80% of audiences would rather watch live video from a brand than read a blog and 82% prefer live video from a brand to social posts.  This tells us a lot about where marketing is going in the future, customers are no longer happy with faceless marketing, they want to see real people giving them real information. So, it’s going to be very important in 2018 to incorporate video into your marketing strategies, whether it’s for a product launch, running a webinar or talking about product reviews or your services, it’s a fantastic opportunity that none of us can choose to ignore. You can use Facebook ads and YouTube to help you or just go ‘live’ on Facebook in real time. You may make some mistakes or stumble over a few words, but your customers will be able to relate to you much more easily…

Source: Small business marketing trends for 2018 | The Write Way